Reducing A City’s Carbon Footprint with Public Transit: It’s Possible

Help citizens make the mode shift from personal vehicles to public transit

  • Adequate service: one of the main reasons why people opt out of public transit is because it does not fit with their schedule. By introducing more timely service, transit authorities can invite more people on board.
  • Route optimisation: another reason often cited by people who are reluctant to use public transit is the inability to find a service that can lead them where they are going. Most people will opt for their personal vehicle if they must make more than one transfer.
  • First mile/last mile solutions: another soft measure that can be used to improve the transit system when no new routes can be introduced is offering alternatives — bikes, e-scooters, shuttles, etc. When available, they can fill the gap between the primary transit service and the destination of the riders.
  • MaaS platform: integrating all forms of transit into one platform makes it easier for people to switch from one mode to another when needed.
  • Better payment options: introducing a variety of convenient payment methods that suit everyone’s habits is crucial. Some people will still prefer smart cards and paper tickets, but more and more people are going cashless and turning to contactless payment options such as mobile apps and cEMV.

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